Why it's happening
How to improve it
We plan user research around the most pertinent clues in analytics. We then combine this quantitative and qualitative research to make UX recommendations and create CRO plans. Following this we help you manage and measure the impact.
Tagging analytics to make it robust & comprehensive, and then getting stuck into the data, to see what your site or app is trying to tell you.
Conducting user research to harvest a whole bunch of ‘whys’ behind the ‘what’s identified at the previous stage.
Combining the ‘what’ and the ‘why’ to diagnose barriers to conversion, and providing remedies to break them down.
Running tests. Getting things actioned on sites & apps. All prioritised by importance and implementation-ease.
KPIs and targets
Designed and developed by Three Straight Lines