Language c in Google Analytics

May 29, 2020 by Adrian Durow . Analytics

Language reports in GA. I hardly ever look at them really (Audience > Geo > Language). They breakdown our session data by language setting from browsers (and not necessarily by language mostly used by the user). Have a look at your language reports in GA and you may notice some 100% bounce traffic, or  session duration 00:00:01 traffic, coming in from a language called ‘c’:

This is bot/unnatural traffic, and will pollute your aggregated stats.

Remedy #1

Excluding hits from bots & spiders in the view settings should stop these sessions from reaching the view:

Remedy #2

Of course, changing settings isn’t retrospective.  So, if you wanted to view your past data without sessions from language=c, then you’ll need to apply a segment excluding them:

Remedy #3

You can also add an exclude filter on the view settings, to stop language=c sessions hitting your view:

Further advice #1

Setup custom alerts in GA to email you when there are spikes, and drops, in traffic beyond certain thresholds:

Further advice #2

Diarise a monthly check for these language reports, to see if there is any weird dimensions of traffic here. Any traffic bouncing at 100%. Any language codes not on this list

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